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Crayola Adds e-Books, Apps

Crayola and Ruckus Media Group, have entered a digital partnership to develop interactive Crayola e-books and storybook applications that develop children’s creative thinking and build literacy skills. The e-books and storybook applications, many fr

The e-books and storybook applications, many from established children’s book authors and illustrators, and will operate on iPhone, iTouch, iPad and Android-enabled mobile devices and tablets.

English language titles of the first three e-books in the series include Color-Me Early Concepts: Caterpillar's Colors, Color-Me Adventures: Find that Dragon and Color-Me Stories: Picture Day. The e-books are scheduled to appear in the iTunes App store in January 2012, followed by Android releases later in the year.

“We see digital devices as another canvas for kids to share their originality and creative ideas,” says Warren Schorr, director of licensing at Crayola. “Everything about our e-books and story apps actively engages children in reading and creating as they interact with the stories. Ruckus Media Group has helped us bring our e-book vision to life in a way that parents would expect from the Crayola brand.”

“What’s intriguing about this partnership is the strength of the brands and our ability to work with children’s authors and illustrators in partnership with Crayola to inspire children’s creativity,” says Rick Richter, president and chief executive officer of Ruckus Media Group. “Parents and children expect the highest level of quality in everything Crayola does–our intent is to delight and inspire kids in new and innovative ways.”

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