The launch kicks off this spring with four new locations: New York’s Madison Avenue store, Chicago, Los Angeles and San Francisco. In addition, Marimekko ecommerce will be added to the Crate and Barrel website later this year.
In addition, Crate and Barrel will have exclusive rights to retail Marimekko interior decor products in North America. These product offerings will include ceramics, glassware, pillows, placemats and fabric by the yard.
"We are pleased to have this opportunity to expand our relationship with a brand we deeply admire and with which we have such an important history," says Barbara Turf, president and chief executive officer of Crate and Barrel. "The Marimekko Shop at Soho has been well received and we look forward to introducing this vibrant, joyful collection to many more of our customers across the U.S. and Canada."