CPLG, Warner Bros. and Saban Brands Join BLE

CPLG returns to the show after six years to showcase sport and entertainment brands that include The FA, Rugby Union, DreamWorks (

Shrek Forever After),

United Media (Peanuts), American Greetings (Strawberry Shortcake and Care Bears), World Wide Wrestling and Cookie Jar (Caillou).

Warner Bros. Consumer Products is licensing the rights to its film, TV and video game portfolio, which includes Harry Potter, Looney Tunes and Green Lantern.

Saban Brands will exhibit for the first time and will focus on Power Rangers, the latest acquisition to its extensive brand portfolio. Power Rangers is returning to its original developer, Haim Saban, who first introduced the series in 1993.

"We are delighted to announce three industry heavyweights to the Brand Licensing Europe line up," says Jessica Blue, event director of Brand Licensing Europe. "It demonstrates

"We are delighted to be returning to Brand Licensing Europe after six years," says Chris Protheroe, executive vice president of CPLG. "The show is the perfect place to showcase our newest and most exciting brands to interested businesses and scoping out the hot new licenses on the market. Both our sport and entertainment divisions will be represented at the show and we view this as one of the most important calendar dates in our licensing year."

Brand Licensing Europe 2010

will take place over three days from Sept. 28 to 30 at London's Grand Hall, Olympia.