In partnership with the FEI, CPLG Sport will create a style guide specifically for licensees. Product categories to be targeted include apparel, non-technical riding wear, publishing and interactive, toys and games and gifts.
FEI, established in 1921, is responsible for managing and promoting equestrian sport disciplines throughout the world. It is the international governing body for jumping, dressage, eventing, driving, endurance, reigning, para-equestrian and vaulting.
"With its headquarters in the Olympic capital, Lausanne, in Switzerland and 133 affiliated national federations, the FEI is a truly international brand and with our network of offices, we are well set up to manage the opportunities it will present,"
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