CPLG Sport has renewed its agreement to represent the Rugby Football Union. First inked in 1998, the agreement now runs until after the 2015 Rugby World Cup 2015, which will be held in England.
“We look for innovation and ideas that are commercially successful and in line with our brand and core values,” says Paul Vaughan, business operations director for the Rugby Football Union. “CPLG Sport has delivered strongly to this brief and have helped to develop a strong and wide ranging England Rugby licensing program. We look forward to seeing that continue over the next 5 years.”
England Rugby is a world-class team, earning a 2003 Rugby World Cup title in Australia and reached the final again in 2007 in France. Both of these finals were watched on TV by over 15 million U.K. fans.