"Asylum's enthusiasm and in-depth knowledge of the Horrid Henry brand make it the perfect partner in this high-profile category," says Susan Bolsover, category director at CPLG. "Its recent success with Peppa Pig, not to mention its heritage in creating games for major brands including Scooby Doo and Teletubbies bodes well for the Horrid Henry game and its appeal to fans."
CPLG's licensing program for Horrid Henry includes Abbey Home Media, which has sold over 350,000 units across all six of its Henry DVD titles. "Horrid Henry's Birthday" is released this month and "Horrid Henry's Holiday" is out in March. The complete series one box set launches later in the year.
In October, Orion Publishing will release
Horrid Henry Wakes The Dead
, the latest Horrid Henry story from Francesca Simon.
Master toy licensee
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