CPLG Signs Asylum for "Horrid Henry" Gaming

CPLG has signed Asylum Entertainment as video game partner for publishing and broadcast property Horrid Henry in the U.K. The game, for Nintendo DS and Wii, will launch for Christmas 2009."Asylum's enthusiasm and in-depth knowledge of the Horrid Henr

April 6, 2018

CPLG has signed Asylum Entertainment as video game partner for publishing and broadcast property Horrid Henry in the U.K. The game, for Nintendo DS and Wii, will launch for Christmas 2009.

"Asylum's enthusiasm and in-depth knowledge of the Horrid Henry brand make it the perfect partner in this high-profile category," says Susan Bolsover, category director at CPLG. "Its recent success with Peppa Pig, not to mention its heritage in creating games for major brands including Scooby Doo and Teletubbies bodes well for the Horrid Henry game and its appeal to fans."

CPLG's licensing program for Horrid Henry includes Abbey Home Media, which has sold over 350,000 units across all six of its Henry DVD titles. "Horrid Henry's Birthday" is released this month and "Horrid Henry's Holiday" is out in March. The complete series one box set launches later in the year.

In October, Orion Publishing will release

Horrid Henry Wakes The Dead

, the latest Horrid Henry story from Francesca Simon.

Master toy licensee

Re:Creation unveiled its 2009 line at London's Toy Fair in January, extending the line to include a collection of 5" action figures and play sets.

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