Copyright Promotions Licensing Group secured the first partners for the TV series “Heroes” on behalf of Universal Studios Consumer Products Group in the UK. Already on board is Danilo for calendars; Trademark for T-shirts, sweatshirts and loungewear; and GB Eye for posters and postcards, with initial product available from holiday 2007. In some cases, consumer products will extend outside of the storyline seen on the series. Case in point is publishing, with a licensee being sought for an original novelization that will be separate from the show and which fans won't be able to access anywhere else. Other categories of interest include gifts and collectibles for adults.