A number of product launches are in store for Copyright Promotions Licensing Group's properties, including Richard Scarry's Busytown, Caillou and Strawberry Shortcake.Richard Scarry's Busytown is the inspiration for a new toy line, featuring characters, v

April 6, 2018

1 Min Read

A number of product launches are in store for Copyright Promotions Licensing Group's properties, including Richard Scarry's Busytown, Caillou and Strawberry Shortcake.

Richard Scarry's Busytown is the inspiration for a new toy line, featuring characters, vehicles, tracks and buildings, from licensee The Bridge. The range is expected to hit North America next year. In addition, I Can Do That! Games will debut a new line-up of puzzles and games this summer. A North American stage show will also premiere in 2011.

Cookie Jar Entertainment's animated property Caillou also has new merchandise on the way from partners, including Imports Dragon (master toy licensee for the U.S. and Canada) for plush, figures, play sets, arts and crafts, puzzles and party supplies; and Trevco for T-shirts in the U.S. Live show "Caillou's Greatest Skate of All" from Koba Entertainment is set to kick off this winter in Canada.

Meanwhile, American Greetings Properties' Strawberry Shortcake has secured a number of new licensees worldwide on the heels of its new CGI animated TV series. The property has also expanded into the food category. The new "Strawberry Shortcake" series' U.S. debut is set for October on the new Hasbro/Discovery kids' network The Hub.

CPLG continues to develop consumer products programs for Varsity in apparel, accessories, footwear, health and beauty and bags; the Harlem Globetrotters in boys' and men's apparel, accessories, sporting goods, trading cards and interactive games; and Lucha Libra USA, which will be marking its U.S. TV debut with English-language series "Masked Warriors" on MTV2 and MTV Tr3s this summer.

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