April 6, 2018
Construction brand Meccano has appointed CPLG to develop a licensing program for the brand across France.
Meccano was invented in Liverpool in 1898, and then moved into Europe in the early 1920s. CPLG France aims to develop a licensing program that will appeal to all ages encompassing the nostalgia of the brand as well as the innovative new construction systems.
“We are really looking forward to working with Meccano,” says Marina Narishkin, chief executive officer at CPLG France. “The long term goal is to fulfill the needs of the generations of Meccano fans by offering them tailored products ranging from vintage to novelty for pre-school through to adults."
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