Boot Camp Brands will create branded products for both clubs including shower gel, bubble bath, aftershave, shampoo, lip balm, toiletry bags, bath bombs and gift sets.
Global Print Strategies will offer branded products for both clubs on its website, including personalized birthday presents and gifts.
Thirty partners are already on board for West Ham United, including Aykroyds, TDP, Danilo, Home Win, Bafiz, Scoredraw and Grange. Fulham FC licensees include BrandCo for apparel; Refuel for headwear; and Home Win for core supporter ranges. New deals for the club include for official DVDs, retro shirts, laptops and executive gifts.
“Boot Camp Brands and Global Print Strategies are demonstrating innovative use of two of the UK’s great football licenses,” says Nicola Lord, senior commercial manager at CPLG Sport. “With such large and loyal sets of supporters both clubs have a lot to offer potential
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.