CPLG Sport, licensing agent for the Rugby Football Union in England, has announced an agreement with Tri Distribution to create a new range of England Rugby branded apparel.
Tri Distribution plans to develop a range of outerwear for men, women and children.
“As one of the biggest sporting brands in the world, we are thrilled to be adding England Rugby to our extensive portfolio," says Simon Skene, director, Tri Distribution. “The team’s huge fan base means that demand for England apparel is always high, and we are confident of a strong performance at retail.”
Tri Distribution joins a licensing program that already features more than 35 licensees across a wide range of categories including accessories, toy and games, publishing and gift.
“This new agreement adds to a program that is growing faster than ever, with the licensing community increasingly aware of the huge commercial potential that exists for the England Rugby brand leading up to the Rugby World Cup 2015,” says Tim Juckes, sales and retail director, CPLG.