CPLG has brokered a deal with toiletries specialist Sert-Mst for a Horrid Henry merchandise line including shampoo, toothpaste, toothbrushes, wipes, hand wash, bubble bath, plasters and shower gel. The line will launch to support the film’s U.K. release this summer.
Sert-Mst joins the Horrid Henry licensing program, which includes toys from Flair, apparel from SilverKnit, nightwear and underwear from TDP Aykroyd, t-shirts and jumpers from Fabric Flavours, hand and finger puppets from Fiesta Crafts, games and puzzles from Jumbo, cards and giftwrap from Woodmansterne, music from EMI Records, video games from Asylum Entertainment and DVDs from Abbey Kids.
“This is a fantastic addition to the Horrid Henry licensing program,” says John Taylor, partnerships manager at CPLG. “Henry is always getting himself dirty so a toiletries range fits in perfectly and kids will be keen to add a bit of fun to bath time with these new products!”