CPLG Sport has announced the launch of Brooks Brothers’ exclusive St Andrews Links branded clothing and accessories line in its flagship New York store, which features a dedicated St Andrews Links-themed area complete with golf simulator.
Similar display areas will be launched in key stores around the world this year. The co-branded line for men and women includes shirts, sweaters, jackets, trousers and skirts.
CPLG Sport has signed several partners for St Andrews Links, including AboutGolf, which produces golf simulators, including the simulator for the Brooks Brother display.
“We are delighted that the new range from Brooks Brothers has launched–it combines fantastic quality and design with the prestige of the St Andrews Links name and is sure to appeal to consumers across the world,” says Nicola Lord, senior commercial manager at CPLG Sport. “The Brooks Brothers launch together with the renewal agreement demonstrates the considerable appetite for the St Andrews Links brand.”