Corus Entertainment has become the lead investor in mobile gaming startup Fingerprint Digital, which creates educational gaming apps for kids.
Corus hopes to bolster Fingerprint's position as one of the key contenders in the growing children's app market as Fingerprint adds new content, some of which will feature Corus properties like Max & Ruby, Babar and Franklin and Friends.
As part of the deal Colin Bohm , managing director of Nelvana Enterprises (Corus’ animation business unit) has been named to the Fingerprint board.
"Fingerprint's unique platform for connecting parents and kids with game-based learning is the foundation for success in the crowded app market," says Bohm. "With our focus and commitment on providing audiences with access to great content on all platforms, Corus looks forward to helping Fingerprint grow and expand their technology worldwide."
The Fingerprint Play platform launched in December 2011 and is available for iOS systems with an expansion to Android devices planned for later this year. Fingerprint currently offers 14 apps for kids and plans to add eight more by the end of the year.
"We are excited about Corus' investment in our company,” says Nancy MacIntyre, chief executive officer and co-founder, Fingerprint. “This partnership enables us to leverage Corus' experience in the kids realm and will allow Fingerprint to increase our offerings to older children, expand internationally and deliver new games that kids love and parents trust on all platforms, from iOS to Android."