Corus Entertainment’s Nelvana has appointed Irene Weibel to the role of vice president, head of Nelvana Studio.

In her new role, Weibel will be responsible for the development and production of all original productions from Nelvana. She will oversee the studio’s creative direction, and will lead coordination of the development, series production, distribution and consumer products groups to launch new brands in the marketplace.

“We are delighted that Irene has taken on this new role at the helm of the studio,” says Colin Bohm, managing director, Nelvana. “Irene is recognized internationally for her creative and production talent in the industry. This appointment enables us to build on Nelvana’s track record of programming excellence and positions us optimally for even greater success in the international marketplace.”

Weibel formerly held the position of vice president, international production and development for Nelvana.