Digital Domain recently received an Academy Award for the computer-generated likeness of Tupac Shakur it created. The digital Tupac performed with Dr. Dre at the Coachella Valley Music Festival.
“This is a new and exciting way to bring the magic and music of Elvis Presley to life. His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer,” says Jack Soden, president and chief executive officer, Elvis Presley Enterprises. Elvis Presley Enterprises is a division of Core Media.
Plans for the digital Elvis include live shows, film and TV appearances and multi-platform productions.
“Elvis is the most iconic, most recognized performer on the planet, and we are thrilled to have been chosen to bring new performances and original shows where fans can have their own, new experiences of Elvis,” says John Textor, group chairman and chief executive officer, Digital Domain Media Group. “In addition to being a dream project on the creative side, this agreement enables us to participate in the success of any number of potential virtual Elvis appearances.”
The worldwide licensing program for Elvis Presley Enterprises continues to grow with hundreds of new products being launched by more than 260 official licensees around the globe.
As fans around the world celebrate the 35th anniversary Elvis Week in August, products are being developed to commemorate both that milestone as well as to prepare for exciting opportunities to celebrate Elvis in 2013 and beyond. New products targeting Elvis fans of all ages include apparel, books, music, casino games and a 4D film.
Elvis Presley Enterprises is available in Booth 4477 at Licensing Expo this week in Las Vegas, Nev.