Coolabi Swoops on Licensing By Design

U.K.-based Coolabi has bought independent licensing agency Licensing By Design, adding classic British properties "Bagpuss," "Ivor the Engine" and "The Clangers" to its portfolio.The Licensing By Design line-up, for which Coo

April 6, 2018

U.K.-based Coolabi has bought independent licensing agency Licensing By Design, adding classic British properties "Bagpuss," "Ivor the Engine" and "The Clangers" to its portfolio.

The Licensing By Design line-up, for which Coolabi now has the licensing and merchandising rights, also includes "Girl du Jour," "The Burps," "The Jasmine Factory" and "Lickle Ted." "Bagpuss," "Ivor the Engine" and "The Clangers" were created by the childrenÕs entertainment team of Oliver Postgate and Peter Firmin and are still aired by U.K. broadcasters.

Following the acquisition, Fran Huxley, managing director of LBD, will work with Coolabi as a consultant.

"The coupling of much-loved and still highly popular characters with the brand management skills, energy and enthusiasm of the Coolabi team is a powerful combination that will serve these characters well in the licensing market," says Jeremy Banks, Coolabi chief executive. "The potential of such great names as 'Bagpuss,' 'Ivor the Engine' and 'The Clangers'

is enormous."

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