Cookie Jar Entertainment and AAA, North America's largest motoring and leisure travel organization, have renewed their yearlong partnership to use Cookie Jar’s Richard Scarry’s Busytown brand to educate parents, caregivers and children on the importance of safely securing young passengers in the family vehicle. The program includes an animated PSA, digital campaigns, a website and special inserts in the all-new Richard Scarry’s Busytown toys that launched this month at Toys 'R' Us.
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