"This opportunity represents a major strategic shift for Dussault Apparel to focus on its core strength in design and merchandising development and work closely with Gene Simmons and Concept One in building a strong Extreme MoneyBag Brand Collection in apparel and accessories targeted initially at the adrenaline and action sports market," says Dussault.
Meanwhile, Concept One recently promoted two employees—Harvey Mallis and Eric Shaughnessy.
Harvey Mallis, former vice president of the men’s division, was promoted to chief marketing officer, where he will help maintain relationships with retail management and other key accounts.
Eric Shaughnessy will fill Mallis’ post as vice president of the men’s division. He will manage the men’s sales team and also be involved in men’s licensing initiatives.
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