Companies Debut AR Clothing at MAGIC

The Zappar App, which allows consumer to see animation on the Zapparel Tee-shirts by pointing their iPhone or Android phone at the shirt, is free to download from iTunes or Android Market Place.

"We are delighted to be involved with Zappar in this ground breaking new venture," say Jarrod and Gavin Dogan, owners of Hybrid Apparel. "The concept of bringing our clothing range to life with Zappar's pioneering technology is so exciting, and introduces a whole new dimension to the fashion industry."

"We are thrilled to be working with Hybrid Apparel and furthering the Zappar brand into new realms of possibility," says Caspar Thykier, managing director for Zappar. "By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand."

To see a demonstration of the augmented reality shirts, visit:

http://vimeo.com/27840666