Many of the top global licensors have set up shop in San Diego, Calif., this week to showcase their top franchises and new merchandise at Comic-Con, taking place today through Sunday.
Here’s a rundown of some of the highlights:
Activision will let fans get hands on with its newest slate of video games and has hinted that a new Super Hero video game will be revealed during the Marvel games panel on Saturday. Attendees will also get the chance to test out games including “Transformers: Fall of Cybertron,” “The Amazing Spider-Man,” which is an epilogue to the recently released film, “007 Legends” and “The Walking Dead,” based on the AMC television series.
BBC Worldwide will unveil its Doctor Who Sonic Screwdriver universal remote control created by licensee The Wand Company. The new motion-controlled remote control for home electronics is modeled after Doctor Who’s famous Sonic Screwdriver tool.
Cartoon Network Enterprises is hosting an Adventure Time Comic-Con Quest at this year’s show. Fans will race to visit 10 Cartoon Network partners who are showcasing Adventure Time products to win a custom award from CNE. Participating partners include Abrams (calendar), Hallmark (greeting cards), Mighty Fine (t-shirts), Jazwares (toy line), Penguin (Mad Libs books), Toddland (apparel and accessories) and Poketo (wallets).
CBS Consumer Products has amassed a collection of merchandise for properties including Star Trek, Dexter and The Twilight Zone. Highlights include the unveiling of a new Star Trek women’s apparel line by Her Universe and Dexter bobble heads. Other Star Trek products will be on display at partner booths including Hallmark, Simon & Schuster and Anovos.
Coldplay plans to reveal its newest venture, a comic book series called Mylo Xyloto, which the band says served as the backdrop for its recent album of the same name. The first book in the six-part series will be on sale at Comic-Con.
Hasbro will feature toy lines focused on recent and upcoming films this year including The Avengers and The Amazing Spider-Man, G.I. Joe: Retaliation (March 29, 2013) and the Star Trek sequel (2013). Hasbro will reveal for the first time its new Star Trek Kre-O line, as well as new figures and a video game for the Transformers franchise (available Aug. 21). Products from the My Little Pony and Star Wars franchises will also make appearances.
Konami will showcase its Yu-Gi-Oh! trading card game with a first look at new decks and demonstrations of the new Yu-Gi-Oh! Bam Facebook game.
LEGO will focus on its popular licensed properties this year including LEGO The Lord of the Rings and The Hobbit, LEGO Super Heroes: DC Universe and Marvel, LEGO Star Wars and LEGO Ninjago. The construction toymaker plans to reveal new building sets throughout the convention including the newest products in the Lord of the Rings line, set for release in conjunction with The Hobbit: An Unexpected Journey this December.
Mattel celebrates the 30th anniversary of Masters of the Universe at this year’s Comic-Con with new products like the Hot Wheels Masters of the Universe Volkswager Drag Bus and fan events. The toy company will present new products featuring characters from the Monster High, DC Universe, Ghostbusters, Hot Wheels, Batman, Tiny Titans and Polly Pocket franchises. Mattel will also feature its Batman The Dark Knight Rises Movie Masters figures, modeled after the third film in the franchise, coming to theatres July 20.
Nickelodeon will host panels, signings and character appearances for many of its hit shows including, “Teenage Mutant Ninja Turtles,” “SpongeBob SquarePants” and the upcoming The Fairly OddParents Christmas move.
Saban plans a series of announcements and events for the Power Rangers in celebration of the brand’s 20th anniversary, including products from Namco Bandai, Mega Bloks and Shout! Factory. Saban will also showcase the newest television incarnation of the franchise, “Power Rangers Megaforce,” which premieres in 2013.
Twentieth Century Fox Home Entertainment will showcase some of its biggest DVD releases with signings and panels for The Three Stooges, Mel Gibson’s Get the Gringo, “American Horror Story,” “Homeland” and “Family Guy.”
For the third year Warner Bros. has sponsored the official bag of the convention, which will feature some of the studio’s biggest properties like “The Big Bang Theory,” DC Nation and imagery from the upcoming film Man of Steel.
Warner Bros. Consumer Products and DC Entertainment and have teamed for an exhibition of original artwork featuring DC Comics characters at the Michael J. Wolf Fine Art Gallery in San Diego, Calif. Gallery patrons will be able to scan the curatorial cards under select works to purchase tees from Junk Food Clothing featuring the art. For every t-shirt sold, $15 will be donated to the charity We Can Be Heroes, which provides meals to children in the Horn of Africa.