Comedy Central Launches Hebrew Broadcast in Israel

MTV Networks International announced the launch of its Hebrew-language Comedy Central service in Israel. The channel is the 10th local Comedy Central service to launch outside the U.S., and broadcasts 24 hours on digital cable.

In addition to Comedy Central programming available in the U.S., the channel will showcase Israeli comedy shows, including "The Wedding Season," "Red Band" and original, locally produced shows such as "Comeback," which premieres in February and is hosted by Israel's top comedian, Uri Gottlieb.

"The launch of Comedy Central in Israel is another example of how we are building scale with our entertainment brands and we are proud to further expand our portfolio in this competitive marketplace," says Miki Chojnacka-Mascianica, vice president of entertainment, emerging markets at MTV Networks International.

"Israeli viewers have an insatiable appetite for comedy and we have no doubt that this, combined with the worldwide success of the Comedy Central brand, relevant mix

of local and international programming and contemporary on-air look and feel, will quickly establish Comedy Central as

the

destination for comedy in Israel."