The Collegiate Licensing Company, a division of IMG College, has signed an exclusive agreement with Rutgers University to manage its trademark licensing program.

The agreement will give Rutgers a greater ability to protect and market its brand through a comprehensive trademark-licensing program customized by CLC, which currently represents nearly 200 collegiate properties. Prior to joining CLC, the University’s trademark licensing program, which was started in 1990, was handled internally.

“The University selected CLC as our agency in order to keep pace with the ever changing landscape of collegiate licensing,” says Kim Manning, vice president of university relations, Rutgers University.  “CLC has the resources and relationships in place to make an immediate impact in the marketplace for Rutgers.”