Cold Stone Creamery announced a three-year extension to its successful licensing partnership with Jelly Belly Candy Company. The partnership, which began in 2008, will continue to produce and sell Cold Stone Creamery Jelly Belly premium jelly beans at U.S. retail locations, as well as launch the products internationally.
The Cold Stone Creamery Jelly Belly line is available in bulk as well as in a variety of promotional items, including gift sets, gift bags and ice cream cone shaped packaging. The line was Jelly Belly’s fourth best-selling jelly bean mix in 2010.
“Cold Stone Creamery customers have high expectations for a premium experience with Cold Stone, so our licensing plan and our licensed products must deliver on that same promise,” says Chris Henry, executive vice president of licensing for Kahala, the company that manages the Cold Stone Creamery franchise. “Jelly Belly is a great partner who embodies our same philosophy of quality and excellence.”
