To celebrate its 125th birthday, Coca-Cola has partnered with Jack Spade for a limited edition collection of totes, t-shirts, baseball caps, posters and iPhone covers. The collection is available in Jack Spade stores and specialty stores.
Products include a Coal Bag tote with the "It’s The Real Thing" slogan; limited edition posters, produced in conjunction with the Colby Poster Printing Company of Los Angeles, featuring the 1971 “I’d Like To Buy The World A Coke” and the 1989 "You Can’t Beat The Feeling" slogans; and a trio of limited edition t-shirt designs.
In addition, Jack Spade is making limited edition baseball caps with a logo from the 1910s and an iPhone 4 cover featuring the classic Coca-Cola logo.
“Given both Jack Spade’s and Coca-Cola Heritage in design, pop culture and whimsy, we feel the Jack Spade and Coca-Cola Products truly represent this," says Kelli Sogar, manager of worldwide licensing for The Coca-Cola Company. "Jack Spade’s Imaginative re-working of classic Coke captions and iconography in line with its own strong, masculine aesthetic, serves to enforce that simple, understated design married with exceptional product quality is an unbeatable formula for success!”
"We are extremely delighted to be able to celebrate with Coca-Cola on their 125th birthday," says Cuan Hanly, vice president and general manager of Jack Spade. "Great collaborations are borne of the combined strengths of each part."