Coca-Cola has been sponsoring the Olympics since 1928, but for the first time it will launch a co-branded Olympic merchandise collection for London 2012. The range will launch to the general marketplace in early 2012 in targeted countries around the world. In addition to Coca-Cola’s licensing initiative, the company will develop co-branded sports related products with Powerade. To create a point of difference at retail, special style guides have been developed for both programs.
The Licensing Company represents Coca-Cola's licensing initiatives in the U.K.
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