The live stage show will launch in Italy, Spain, France, Turkey, Germany, the U.K., Poland, Greece, Denmark, Norway, Sweden, Russia, Hungary, Romania and Bulgaria, where it will conclude in December 2011. The show will be supported through TV and print ads, radio spots, outdoor campaigns and direct marketing activities.
“‘Ben 10 Live: The Rise of Vil-Eon’ is another exciting milestone in the evolution of the Ben 10 franchise,” says Alan Fenwick, vice president of TCNE. “Far from being a traditional costume character-led show with limited audience interaction, the Ben 10 fan has been central to all our thinking when developing this immersive brand experience. We’ve worked very hard to engage fans before and during the actual show across all Turner media platforms ensuring a meaningful extension with the
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