Cartoon Network Enterprises has partnered with Rubies Costumes for “Generator Rex.” The “Generator Rex” costume line will feature kids costumes based on hit characters from the top-rated original series. Fans will be able to enjoy the ultimate role-play experience, as they dress up as Rex or his evil counterpart Van Kleiss. The costumes will debut at all tiers of retail for Halloween 2011.
“As a top action-adventure series, a key component of the success of “Generator Rex” has been the likeability and aspirational qualities of its main characters, and that gives us a great opportunity as we continue to build the consumer products program for the brand,” says Christina Miller, senior vice president, CNE. “Rubies has done a terrific job creating costumes based on Rex and Van Kleiss that will give young trick-or-treaters the chance to dress up as their favorite young hero or villain and really bring Rex’s world to life this Halloween.”
