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CNE Taps Rubies for Generator Rex Costumes

Cartoon Network Enterprises has partnered with Rubies Costumes for “Generator Rex.” The “Generator Rex” costume line will feature kids costumes based on hit characters from the top-rated original series. Fans will be able to enjoy the ultimate role-play experience, as they dress up as Rex or his evil counterpart Van Kleiss. The costumes will debut at all tiers of retail for Halloween 2011.

“As a top action-adventure series, a key component of the success of “Generator Rex” has been the likeability and aspirational qualities of its main characters, and that gives us a great opportunity as we continue to build the consumer products program for the brand,” says Christina Miller, senior vice president, CNE. “Rubies has done a terrific job creating costumes based on Rex and Van Kleiss that will give young trick-or-treaters the chance to dress up as their favorite young hero or villain and really bring Rex’s world to life this Halloween.”

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