Turner's Cartoon Network Enterprises was named licensing agent for pre-school brand Bananas in Pyjamas in partnership with Endemol Worldwide Brands for major territories in EMEA.
The news follows Turner Broadcasting’s recent acquisition of the 3D CGI-animated series which debuts on Turner’s popular U.K. preschool channel Cartoonito, which will broadcast across EMEA this September. CNE will secure licensee partnerships for all product categories in multiple territories across Europe, the Middle East and Africa.
The brand has been represented by over 30 licensing agents, with over 500 licensees and more than 1,000 product lines.
“Securing licensing rights to Bananas in Pyjamas, a globally recognized brand with a much-loved heritage, marks an exciting chapter for us as we embark on developing pre-school licensing programs for European markets," says Alan Fenwick, vice president of Turner CN Enterprises. "It’s exciting to be working with one of the industry’s best known content producers on the re-vamp of a classic brand and we look forward to leveraging our existing relationships with key licensees to create vibrant and fun consumer products.”