Cartoon Network Enterprises, the exclusive global licensing and merchandising agent for Spin Master, partnered with Penguin Group for a publishing program featuring Spin Master’s Zoobles toy line. Book will debut next spring.
The program will feature readers, storybooks, color and activity books and a collector’s guidebook. Spin Master will add all-new characters to its doll line, and add original content to its website.
“The personalities of the highly-stylized and unique characters featured in the Zoobles toy line have been brought to life by imaginations of the fans who collect them in droves,” says Pete Yoder, vice president, consumer products North America, CNE. “Our partnership with Penguin will now give us a great opportunity to expand the Zoobles experience through a variety of rich, content-based stories and imaginative, interactive guides and activity books.”