The multi-category shop marks the re-launch of The Powerpuff Girls at retail, as well as a destination for Ben 10 Ultimate Alien.
Powerpuff Girls offerings feature products only available in the Toys 'R' Us Times Square branded with “PPG Loves NYC” including t-shirts, hats and bags from BioWorld, as well as luggage tags and totes from Vandor. Ben 10 Ultimate Alien products include the toy line from Bandai America, as well as the brand’s most recent DVD release from Warner Home Video and exclusive “Ben 10 NYC” apparel from Freeze.
“This month, we’re highlighting two of our signature brands as Toys ‘R’ Us Times Square shines a spotlight on The Powerpuff Girls and Ben 10 through specially designed in-store shops,” says Pete Yoder, vice president of consumer products, CNE. “As we re-launch The Powerpuff Girls at retail and celebrate the continued success and growth of the Ben 10 universe, there is no better way to feature these brands than by showcasing them at the flagship location of the world’s leading, dedicated toy retailer.”