Silver One will develop Lassie pet beds and throws, dog bowls, leashes, toys and apparel. The line will debut at Global Pet Expo in Orlando, Florida, March 16-18.

Sunshine Mills will continue to produce Lassie Natural Way natural dog food and treats. The line includes dry dog food formulated for puppies, adult and senior dogs, as well as biscuits and treats.

“Classic Media is excited to be working with top partners like Sunshine Mills and Silver One to provide high-quality food, treats, pet products and accessories to dog owners,” says Karyn Schneider, vice president of licensing at Classic Media. “The product lines will provide generations of loyal fans and dog lovers with pet care solutions they can count on, just like Lassie.”