Over-the-counter allergy brand Claritin has tapped London Luxury to produce a branded line of allergen barrier fabric products, including bedding.
The collection set to debut this month at the NY Home Textiles Market will be created to act as a barrier to dust mites, pet dander and other allergens.
“This is an opportunity to extend our brand and reach consumers in new, innovative ways,” says James Mackey of Merck Consumer Care. “We are eager to partner with London Luxury, as they are a best-in-class textile manufacturer and marketer of premium allergen barrier bedding.”
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