Called “Alice’s” (an anagram of Claire’s), it will stock products designed especially for the film, such as miniature top hats, charm bracelets, striped knee socks and classic Alice bands. There will also be Mad Hatter tea party-inspired earrings and necklaces. Claire’s will also run themed promotions across its 955 European stores and has created a Web site to run alongside the launch.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.