The trans-media property gives Bigfoot a colorful spin, with the introduction of a series of characters, each of which is passionate about a particular fruit.
The new agreement grants CJU worldwide rights to represent Bigfroot Friends in all categories. Initially, the agency will pursue opportunities in kid-specific categories including toys, games, novelty and back-to-school, with expansion into other categories such as snack foods, apparel, accessories and cosmetics not far behind. An animated television series and publishing program are also in the works.
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