CiTV will begin airing the series April 2, with weekday morning schedules planned.
The television platform sets the stage for a comprehensive U.K. consumer product and toy plan, where Cartoon Network is the licensing agent and Spin Master holds the toy rights. The first product set to hit shelves will be Spin Master's Redakai TCG with Blast3D technology featuring one-of-a-kind 3D and animation effects. The initial launch phase will include consumer sampling, TV advertising and print advertising in April and May to raise awareness, generate
"We received an overwhelming response from retailers during London Toy Fair in January and everyone was very excited about the property and products,” says Phil Hooper, marketing director, Spin Master U.K. “We were also delighted that the BTHA awarded the Redakai starter set with a ‘2012 Best New Toy Award’ for the pocket money toy category."
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