Gemma International’s range will include greeting cards, gift wrap and gift bags and will feature a scratch and sniff element to bring the colors and flavors of the brand to life.
"Gemma International believe there is a massive audience for products featuring Chupa Chups, especially with the art of Chupa Chups delivering designs from the world of cool fashion and hip trends to the brand and licensing program," says Tim Rudd-Clarke, licensing director at Gemma International.
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