Anchor Bay Entertainment announced a new cross-promotional campaign with Well-Pict Berries to support the release of the “It’s Training Time” DVD Aug. 2. The campaign offers consumers a $3 rebate check by mail when they purchase a “Chuggington” DVD from Anchor Bay and one 1-lb strawberry clamshell package from Well-Pict, which will feature Chuggington on-pack graphics.
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