Ludorum’s Chuggington property, in conjunction with DVD distributor Anchor Bay Entertainment, will partner with Tasty Brand for a cross promotion, beginning in October.
The cross promotion will offer a $3 rebate check by mail with purchase of participating Tasty Brand products and “Chuggington” DVDs. As part of the cross-promotional campaign, one million Tasty Brand snack packages will feature artwork from “The Chugger Championship” DVD, which debuts Oct. 11, and will include a Chuggington activity sheet. A Tasty Brand insert will be packaged in all “The Chugger Championship” DVDs.
“We are thrilled to partner with Anchor Bay Entertainment and the ‘Chuggington’ brand on this special initiative,” says Liane Weintraub, co-founder and chief executive officer of Tasty Brand. “The new program will support parents in providing nutritious and wholesome foods and snacks for their children, while helping them to instill the life lessons that are so important to preschoolers’ development.”