Now the first wave of Olivia consumer products will hit the shelves of leading retailers in the U.S. starting with back-to-school 2010 and led internationally by the TV tie-in books in 2011. Spin Master is global master toy licensee and will TV advertise its Olivia preschool girls' toys. There are also apparel products and accessories, DVDs, publishing, games, puzzles and novelty items. Plans are in place for dedicated presentations of the Olivia collection at leading retailers such as Toys"R"Us, Target, Barnes & Noble and Borders.
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