The deal gives Nelvana complete worldwide TV production and merchandise licensing rights.
“Max & Ruby has always held a special place in the hearts and minds of its fans, as well as for all of us here at Nelvana,” says Colin Bohm, managing director, Nelvana Enterprises. “We have been involved with the property for many years and are delighted to have been entrusted with overseeing the totality of the brand going forward and all of the possibilities that presents.”
“‘Max & Ruby’ is a very successful television series on Nickelodeon in the U.S., based on a wonderful set of books written by Rosemary Wells,” says Mary Durkan, managing director, Chorion. “It makes perfect sense to sell our rights in Max & Ruby to Nelvana who already have a significant rights position in this property.”
Chorion has sold off a majority of its assets. The only properties left in its portfolio are Gaspard & Lisa
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