Under the terms of the initiative, the two companies will devise programs for children ages 6-11 using the best creative talent in China and the West to develop properties with worldwide appeal.
In a separate agreement, SMG is to become Chorion's businesspartner in China for its preschool television series "Olivia." The program is expected to generate revenue for Chorion in China from home entertainment and branded merchandise.
"At our initial meetings together we very quickly identified a common creative mission to develop programs that can inspire and enrich the lives of children throughout the world," says Waheed Alli, Chorion's chairman. "It is always exciting developing new projects, but working with the creative team at SMG makes this a dream initiative."
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