Moonscoop has signed El Ocho to represent its pre-school property “Chloe’s Closet” in Spain where the show currently airs on the Disney Channel and Playhouse Disney. The show also airs in the U.S., U.K., France, Latin America, Israel, Romania, Southeast Asia, Singapore, India, the Middle East and Canada.
Bandai America, global master toy licensee, and its international affiliates will roll out a series of play sets, role-play toys, and activity and craft sets in the U.S., U.K., Spain, France, Benelux and Germany.
“Spain is an important market for us as we look to build on the show’s TV success and expand the Chloe’s Closet brand into consumer products, so we’re very pleased to have El Ocho on board,” says Brigitte Legendre-Benloulou, director consumer products at Moonscoop. “It’s a company with a great track record and the ideal partner for us in the region.”
In addition, the Chloe’s Closet licensing program has expanded in France. Dragon d’Or Editions has been signed to publish a set of small storybooks in France, joining further licensees for the territory: Sun City (apparel); TM (bags back-to-school and permanent) and Evasion Communication (character costumes).