Child’s Play Communications announced an agreement with Cookie Jar Entertainment to promote ID Toys’ new line of Caillou toys from through the agency’s award-winning Team Mom blogger review network.

Like the Caillou TV show, the toys are designed for preschoolers. The toy line launches this spring.

"We hope these toys will inspire the same enthusiasm for adventure and discovery as the television series does," says Michael Berreth, Cookie Jar Entertainment’s vice president of marketing.