Tiendas Soriana has been tapped to design a wide range of exclusive apparel under Cherokee’s Sideout brand in Mexico.
The line will include men’s, women’s and children’s clothing, footwear and accessories. A rollout date has not been announced.
“Soriana is one of the premier retailers in Mexico,” says Martha Corzo Martell, Cherokee's senior regional director. “We are excited to partner with them and on behalf of our team, we look forward to working closely with Soriana to launch and grow the Sideout brand.”
Tiendas Soriana operates approximately 465 hypermarkets in more than 135 Mexican cities.