Jay Franco and Sons has been tapped by Cherokee to produce a wide range of textiles and accessories for the Sideout brand in the U.S.
The collection will include beach and bath towels, home textiles and bed and bath accessories.
"We are excited about the opportunity and partnership with Cherokee to market the Sideout brand," says Joe A. Franco, executive vice president of Jay Franco and Sons. "Sideout has a marketable heritage and lends itself to a broad base of products for beach, bath and bedding."
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