The collection will include beach and bath towels, home textiles and bed and bath accessories.
"We are excited about the opportunity and partnership with Cherokee to market the Sideout brand," says Joe A. Franco, executive vice president of Jay Franco and Sons. "Sideout has a marketable heritage and lends itself to a broad base of products for beach, bath and bedding."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.