Cherokee announced that its client Bee Line entered an exclusive license agreement for the Laila Ali Brand with Vita Food Products. The multi-year agreement will include a wide range of marinades, salad dressings, fresh salsas and seasonings.
"Vita Foods shares our core values for the Laila Ali Brand and we believe this partnership will enhance our consumer products strategy," says Karen Williams, regional director of new business development for Cherokee.
Founded in 1898, Vita Food Products manufactures and distributes a wide array of food products to most major supermarket chains and wholesale clubs.
"We are excited to collaborate with Laila Ali and her team to further develop and enhance their consumer product strategy with an eye towards healthy living," says Cliff Bolen, president and chief executive officer of Vita Food Products. "We look forward to having product in the market within the next six to twelve months."