The launch is supported by a fully-integrated marketing campaign including in-store monitors, national TV ads, billboards, advertisements, catalogs and leaflets.
“With nearly two decades of proven success, we are confident that Magnit will be an exceptional brand partner as we continue on our path toward further global expansion,” says Henry Stupp, chief executive officer, Cherokee Group. “Cherokee’s commitment to long-range strategic planning, quality product design and affordability, along with Magnit’s compelling growth will propel our product offerings to the forefront of the Russian retail landscape."
“Our partnership with Cherokee comes at the perfect time for Magnit stores,” says Svetlana Mirogorodskaya, purchasing director, non-food retail chain, Magnit. “As part of our 2012
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.