Charity to Scare Up Interest Through Licensing

The U.S. Fund for UNICEF, a fundraising and advocacy arm of UNICEF, is exploring brand licensing programs around its Trick-or-Treat for UNICEF brand, tapping licensing agency Marketing on Demand to lead the search for partners in the Halloween costume, candy, beverage, and apparel areas. Trick-or-Treat for UNICEF supporters have collected more than $132 million since its first night in 1950.