Character World has signed an exclusive deal with Twentieth Century Fox Consumer Products to design and produce a full range of home textiles for fans of the hit TV series "Glee." Bedding will be available this Christmas with additional products set to launch from spring 2011 onward.
"Glee is a massive addition to the Character World portfolio," says Mark Schweiger, joint managing director at Character World. "There's no doubt, Glee is a cultural phenomenon. We are already receiving a great deal of interest from retailers and we believe Glee merchandise will be big business this Christmas. We have created fun, fresh designs that reflect everything the Glee brand stands for. We have plans to expand the range so Glee fans can give their bedrooms a real 'gleekover.'"
